Find usability friction before launch

Get AI-powered usability insights in minutes, not months. Test any customer journey with AI users and build better products, faster.

25% of traditional cost
5min to get results
100% unbiased testing
High Hesitation

Why teams choose Sparrow

💰

Save Costs

Run usability tests at 25% of the cost of traditional methods without compromising quality.

Instant Insights

Get actionable results in minutes, not weeks. Make data-driven decisions faster than ever.

🎯

Scenario Simulation

Test any customer journey across any device with AI users that behave like real people.

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Unbiased Results

AI-driven users eliminate human bias and provide consistent, objective feedback every time.

🔒

Privacy & Confidentiality

Protect user data and keep your product development private with our secure testing environment.

How it works

Stop waiting weeks for feedback. Start testing in seconds.

01

Setup your Study

Upload any prototype or wireframe and define your task. Then, select your audience from a diverse panel of AI-powered personas.

02

Get Instant AI Analysis

Run hundreds of tests in minutes. Receive your first report identifying the major friction points, usability patterns, and key behavioral insights from the large-scale synthetic panel.

03

Go Deeper with Real Users

Based on your AI analysis, launch a handful of targeted, AI-moderated interviews with real, recruited users to get the deep emotional context and authentic feedback you need.

04

Receive Your Complete Insights

Get a final, unified report that combines the quantitative "what" from your AI panel with the qualitative "why" from your real user interviews, giving you a complete picture to build with confidence.

Sparrow AI Persona Panel Interface
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AI Testing in Progress

247 tests completed
Friction Points Detected
Checkout Button High
Navigation Menu Medium
Product Gallery Low
Key Insights
⚠️ Users hesitate 3.2s on checkout
Navigation flow is intuitive

Real User Demographics

224 participants recruited
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Gen Z 51%
Age Range: 18-28
Participants: 116
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Millennials 49%
Age Range: 29-44
Participants: 108
US Region
Northeast 48 22%
South 58 26%
Midwest 54 24%
West 66 28%
Gender
Female 147 65%
Male 61 27%
Non-binary 12 5%
Undisclosed 4 2%
Income
Under $35K 39 17%
$35K-$50K 42 18%
$50K-$75K 64 29%
$75K-$100K 55 24%
Over $100K 24 10%
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Unified Usability Report

Complete
AI Analysis (Quantitative)
73% Task Success
4.2s Avg Hesitation
User Interviews (Qualitative)
" The checkout process felt confusing and I wasn't sure if my order went through
Key Recommendations
High Redesign checkout button placement
Medium Add confirmation messaging
"

Wow, this is pretty amazing.

Jui
UX Director, 20+ years experience

Be the first to test the future of usability

Join hundreds of product teams already on our waitlist. Get early access and exclusive beta pricing.

Early access to beta
Exclusive pricing
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